In the past few years, mobile devices have evolved from being just a means of communication into a highly important business tool. Smartphones, tablets, laptops are now part of our daily lives, both personally and in the professional field. Digital transformation has brought companies new perspectives for business development, especially through applications: in the world, there are more mobile devices than the total number of computers and television units combined!
What are the benefits?
1 • Mutual trust and commitment
Downloading an app is already a first commitment: it proves that customers are interested in the products and services of a company, and want to give it a place on their smartphones, giving it confidence. The more an audience trusts a company, the more likely they’ll be to commit to this.
2 • A privileged contact between companies and users
Now that 2.6 billion people have mobile devices on hand at all times, there is a real shift in customer service, that is nowadays more than a simple discussion between companies and their customers. Customers are calling out for mobile apps because they can easily connect to businesses they want or need. For their part, businesses are using apps to increase the level of accessibility their customers have to them. The purpose of a mobile app is to quickly connect and interact with customers: there are no more appointments to wait, or trips to make; companies and theirs potential customers can be in direct contact everyday!
3 • A better understood target heart
An app is aimed at potential customers who are already targeted and known. With powerful insights into how customers are accessing the app, companies can discover their most popular products and services amongst different demographics, and therefore adapt the platform to demand in real time.
4 • A tailor-made tool
An app is tailor-made according to the needs of a company and those of its customers, strengthening their relationship, and enabling the company to offer its customers a level of value that they can’t get anywhere else.
5 • A presence without intrusion
An app is consulted as soon as the user feels the need. He can choose to receive notifications, but it is not mandatory.